Jury Profiling Research

The goal of jury profiling research is to help the trial team effectively identify jurors who cannot be persuaded.

  • We will recruit and carefully a large number of surrogate jurors from the venue or a surrogate venue.
  • Participants will complete an extensive initial questionnaire about their demographics and their attitudes and beliefs.
  • Participants hear a summary of both sides of the case and complete verdict questions.
  • We will analyze all the data collected and prepare a report detailing how the trial team can more effectively identify dangerous jurors in voir dire or with a juror questionnaire.