The goal of jury profiling research is to help the trial team effectively identify jurors who cannot be persuaded.
- We will recruit and carefully a large number of surrogate jurors from the venue or a surrogate venue.
- Participants will complete an extensive initial questionnaire about their demographics and their attitudes and beliefs.
- Participants hear a summary of both sides of the case and complete verdict questions.
- We will analyze all the data collected and prepare a report detailing how the trial team can more effectively identify dangerous jurors in voir dire or with a juror questionnaire.