Who is EDGE?

Collaborative

All of EDGE’s partners have worked together for decades. The trial consulting world usually follows an individual practice model, but we created EDGE so senior partners could collaborate on cases. The EDGE emphasis on collaboration means:

EDGE clients get the benefit of several senior partners working together on their cases.

• Each one of our partners has decades of experience with jury research, witness preparation, bench trials, arbitrations and jury selection. Our case experience has taken our partners to every state in the country. Rather than relying on a single partner’s experience, it is standard practice at EDGE for several senior partners to attend a jury research, collaborate on the analysis of the research findings, and present the research results to clients. Our team approach ensures our clients benefit from our interactive and creative process and this team approach ensures important persuasive strategies are not missed.

EDGE develops long-term collaborative relationships with clients.

• For example, we’ve helped long-term clients train new attorneys for serial litigation, helped them develop messages for arbitration, and even assisted a client with preparing company executives for a challenging town hall meeting with local citizens.
• We collaborate with clients long before a research happens to make sure that we are testing the strongest possible case stories.
• We’ve developed client-specific voir dire strategies intended to capitalize on how a client is seen by the public.
• Our goal is to find new ways to use our collective experience to benefit our clients.

Forward-thinking

EDGELive. We noticed that some of our clients wanted to participate in a jury research project, but were unable to attend because of scheduling, resource allocation or environmental concerns. For these clients, we developed EDGELive, a simple and secure way for clients to watch jury research projects as they happen. Clients all over the world have livestreamed our jury research presentations, deliberations, and data without ever having to leave their offices or homes.

EDGEOnline. We noticed that clients sometimes wanted an early look at their case without the time and expense of doing a full-blown jury research. Clients wanted to do an online jury research, but they also wanted to be sure that participants in the online study were representative of the venue, got enough information about the case to make informed decisions, and took the study seriously.

• Our competitors’ response has been to offer a stripped down online jury research that frequently recruits unrepresentative participants, offers no analysis, and severely limits the case information that can be presented and the number of questions that can be asked.
• We went the opposite direction and developed an enhanced online methodology. We recruit our online participants exactly the same way we recruit for traditional, in-person jury research, our platform allows for extensive video presentations with witness clips and evidence slides, and we have many different methods for ensuring security and participant attention. Our participants often stay online longer than the study requires, providing thoughtful feedback on the presentations and evidence, detailed argument ratings, and even their thoughts on specific case exhibits and graphics.

Immediate Feedback Meetings. We understand that our clients sometimes need immediate feedback, and a formal jury research report provided weeks after a jury research simply doesn’t meet their needs. One of the unique aspects of EDGE is our ability to present formal research results in an interactive meeting as soon as the day after a jury research has concluded.

This presentation includes our thoughts on the persuasion problems the client faces, the solutions to these problems, case themes, and when it is meaningful and useful, a statistical profile of dangerous jurors. Many of our clients see the benefit of the live interaction and problem-solving that occur at these immediate feedback meetings. The PowerPoint for these presentations usually serves well as a formal report, but we can provide a traditional written report as an alternative if needed.